FRAMEWORK is a creative communications agency. We tell the stories of people, events and ideas that move culture forward.
With a passion for the contemporary moment and future possibilities, FRAMEWORK helps construct the narratives of visionaries working at the cross-section of art, culture, design and technology.
We work with a vibrant, expansive and close-knit network of industry leaders, influencers and media to inspire the masses and make our clients shine.
We are experts in
Danielle Smith | Co-founder & Principal
Danielle Smith develops and directs strategic public relations, communications and audience development campaigns. Before founding FRAMEWORK she was an independent publicist for two years and a managing partner/strategic director at A&O PR for four years. Danielle began her career as an arts writer and curator. In the course of her career she has worked on hundreds of cultural events in more than 5 major U.S. cities from art fairs to festivals, museum campaigns to symphonic suites.
Danielle loves big picture thinking and embraces the digital potential of the 21st century to “spread the word.” While new methods for PR and communications are exciting, she knows that the value of human contact and meaningful conversation will never be replaced by a hashtag.
Danielle is also the co-director and curator of the San Francisco-based visual arts project space, state.
Kimberly Verde | Co-founder & Principal
Kimberly Verde is based in Los Angeles and directs strategic public and community relations campaigns, and specializes in event marketing. She enjoys working with her clients to create headline-grabbing stories that engage, inform and grow audiences. As equally enamored with media as she is the arts, Kimberly loves finding new writers, outlets and trends to bring her client’s stories to the world.
She has secured press placements with leading publications, including The Los Angeles Times, National Geographic, Fast Company, Forbes, The San Francisco Chronicle, CNN, ArtNews, Artforum, and The Guardian.
Kimberly’s foray into arts administration began in 2005 at the San Francisco non-profit, Intersection for the Arts, where she cultivated new audiences through membership and donor programs. She then served as the gallery director for a combined commercial art gallery and retail enterprise in which she oversaw five galleries. In 2010 she was a founding member of A&O PR, although quickly returned to the non-profit sector to spearhead a PR and community relations program for Galería de la Raza’s 40th anniversary season—which garnered press from local, national and Spanish language media. In 2013 and 2014 she produced B2B events and tradeshows for the San Francisco Chamber of Commerce. The events were designed to increase opportunities for small businesses and acknowledge larger corporations’ contributions to the city’s economy and workforce. Her event management experience has ranged from live performance, fundraising galas, expos and fully expressed conferences in N. America, Asia and Europe.
Inspired by past collaborations with fellow creatives and results-oriented communication professionals, she formed FRAMEWORK in 2015 to serve clients in more impactful ways. She is also the co-founder and director of San Francisco-based arts projects space, state, which allows her to directly support local artists and arts community.